Abstract Analysis: Part Two

Part Two: Comparison of Formal Characteristics with Mass Media:
Survey movies you know and love. What one to three minute excerpt of a movie, video, commercial, game…can you find that shares at least one dominant formal characteristic with the video you just critiqued? Make notes of the comparison on your blog and be prepared to make the comparison in our critique next week.

http://www.youtube.com/watch?v=gzRjpdOMUyQ

Apple Ipad commercials

The piece appears to have the same rhythmical structure as the Pogo piece. It starts off with a simple sound or collection of generic sounds (in pogo), displaying pictures to match however, in this case word support is needed especially as its a commercial.

The piece then progressed with the addition of a key element, more sounds.Like here with the addition of the piano.

 The piece is also similar to Pogo's Gardyn piece at the beginning when images would changes when a new sound was introduced. The same idea has been constructed here with the flickering of new Ipad images when new sounds are introduced. Below is an example of a change in picture and an addition of a new sound (in a screen shot).

Here below also there is a addition of a new sound.

Then finally the piece almost creates a circular motion and ends with same note it began with, emphasizing the Apple logo and the title of their new product the Ipad.

Here a circular structure is also created through the images, similar to pogo's piece. At the beginning of Pogo's piece the focus was him tapping the things to make sound and ended with the tapping of the pot. Here it starts with the Ipad name and ends slightly different but still white and black and still possessing the Ipad name.